ArtfairMag.com

The Project
I partnered with Pauline Loeb, art influencer and founder of artfairmag.com, a digital platform dedicated to showcasing art fairs around the world. With an existing community of 50,000 followers, Pauline’s goal was to double her audience and reach 100,000 engaged art enthusiasts through a structured, data-driven approach.

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The Challenge
Artfairmag already had a strong foundation of content and credibility but needed a strategic push to scale its reach. The objective was to accelerate growth through social advertising while preserving the brand’s authenticity and maintaining high engagement among art lovers, collectors, and professionals.

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The Approach

• Developed and managed targeted Meta advertising campaigns to reach international art audiences.

• Optimized ad creatives, audiences, and budgets for maximum performance and follower growth.

• Analyzed campaign data regularly to refine targeting and ensure sustainable, high-quality engagement.

• Collaborated closely with Pauline to align messaging, visual tone, and audience communication for consistency across all platforms.

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The Results
The campaign exceeded expectations, achieving the 100,000-follower milestone in just six months instead of twelve. Inspired by these results? Let’s discuss your project – contact me​.

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