Beekman New York

The Project
Beekman New York is a luxury startup redefining access to fine jewelry through a rental model designed for New York socialites and celebrities. I was brought on to lead the social media strategy, build brand visibility, and create content that captured the sophistication and exclusivity of the concept.

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The Challenge
As a newcomer in the luxury space, Beekman needed to establish credibility fast. The goal was to position the brand as both aspirational and accessible — a trusted source of fine jewelry for elite events and red-carpet moments. This required a strong digital presence, compelling storytelling, and collaborations that spoke directly to the luxury audience.

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The Approach

• Developed and executed the social media strategy across platforms, creating original photo and video content that reflected the brand’s refined aesthetic.

• Coordinated user-generated content (UGC) by maintaining direct relationships with clients and jewelry borrowers.

• Contributed to key marketing discussions, including the website redesign and overall brand positioning.

• Supported the production of photoshoots and videoshoots to ensure consistency between digital content and campaign visuals.

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The Results

Through the team’s collective efforts, Beekman New York quickly gained recognition within luxury circles. Celebrities such as Tamara Tunie, Adrianna Hicks, Betsy Wolfe, and others wore the brand’s jewelry on red carpets and during television appearances, while the company was featured in top-tier publications including The New York Times, Forbes, The Wall Street Journal, and Town & Country. The brand achieved significant early success and established itself as a modern symbol of elegance and innovation. Inspired by these results? Let’s discuss your project – contact me​.