The Outlook Lodge

The Project
I was hired to revitalize the online presence of The Outlook Lodge, a boutique hotel brand in Green Mountain Falls, Colorado. The brand’s social media accounts had gone dormant, and the goal was to re-engage the community, improve digital branding, and ultimately drive new bookings and awareness.

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The Challenge
The Outlook Lodge had an authentic story and stunning property, but lacked consistent visibility and engagement across social channels. The objective was to restore brand momentum, grow the audience organically, and position the lodge as a refined yet approachable mountain retreat for travelers and art enthusiasts alike.

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The Approach

• Developed and executed a new social media strategy with consistent posting, storytelling, and visual direction.

• Organized multiple collaborations with top-tier Colorado influencers, TV,  managing negotiations, scheduling, and on-site coordination to ensure compelling visual content and valuable deliverables.

• Created original content for social media and newsletters to maintain guest engagement and brand storytelling.

• Designed seasonal promotions and campaigns to boost weekday bookings and direct reservations.

• Managed PR initiatives, including hosting FOX TV crews for on-site filming and live segments to feature the property and surrounding art experiences.

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The Results
This ongoing collaboration significantly increased brand visibility and engagement. The Outlook Lodge saw measurable growth in followers, stronger recognition within the Colorado hospitality scene, and a direct rise in sales and bookings, confirming the success of the revitalized marketing strategy. Inspired by these results? Let’s discuss your project – contact me​.